An agency built from the trenches, not from a slide deck.

My route into digital marketing didn't start in a lecture hall, it started on the shop floor. Through a formal apprenticeship as Kaufmann im E-Commerce (Certified E-Commerce Merchant) I learned from day one how online retail actually works: warehouse logic, shipping thresholds, conversion, customer service, the unglamorous daily work that ultimately decides margin. Practice before theory, no whiteboard marketing.

I later layered that operational base with what I learned studying Management & Digitalisation. The combination, knowing what strategy looks like on a slide and what still makes sense at the warehouse at 10 pm, is exactly what makes the difference. Across nearly a decade I've used this dual lens to play a key role in building a mid-sized company and scaling it into 8-figure annual revenue, with clean tech setups, honest performance-marketing discipline and conversion work that actually pays back.

With the rise of ChatGPT, Claude and Perplexity, search behaviour is shifting as deeply as it did with mobile. SMBs are most exposed there, because they have neither the budget nor the in-house know-how of large enterprises. With Taveno Solutions I bring that dual experience, operational and strategic, into the next wave: SEO, AEO, GEO and AI agents in one system, built to scale from day one.