Performance marketing built on clean data.
Google, Meta and LinkedIn ads with a clear pipeline focus. With server-side tagging, Conversion API integration and Smart Bidding based on full data — not 50 % data loss.
Three out of four performance-marketing setups we audit at SMBs optimise on data that's 30–50 % wrong. Cookie blockers, missing server-side, mis-configured Consent Mode v2 — the gap between 'real conversion' and 'conversion in the tool' grows every year since 2023. Smart Bidding optimises against what it sees. If it doesn't see 40 %, it flies blind.
We set up performance-marketing in which data quality and creative are equal-rank. Pipeline first, then spend, then scale. The effect is regular: 25–60 % better ROAS in the first 90 days without raising budget.
Our focus: pipeline and revenue. Not clicks, not sessions, not vanity. We measure what the sales team feels, not what's red on the dashboard.
Why data quality matters more than creative in 2026
Google's and Meta's algorithms are dramatically better in 2026 at finding optimal audiences — when they get full conversion data. Setups using Conversion API and reaching match rates above 70 % typically see 25–40 % cheaper CPAs. Without that, you burn the structural advantage and compete with old-60 % data setups against players already at 90 %.
Data first, then spend, then scale.
Account & tracking audit
We review account structure, conversion definitions, server-side, consent mode, match rates. The audit alone often surfaces the biggest lever.
Fix the data foundation
Set up or harden server-side tagging, integrate Conversion APIs (Meta CAPI, Google Enhanced, LinkedIn CAPI), hash IDs.
Account restructuring
Clean campaign hierarchy by funnel stage, well-named asset groups, correct conversion goals. Smart Bidding gets what it needs to optimise.
Creative test system
Hypothesis-driven creative testing with clear success criteria and learning transfer to next iterations. No 50-ad shotgun.
Scale & reporting
Weekly optimisation routine, monthly pipeline reporting in sales language — not click language.
A performance-marketing engine that pays back.
Account & tracking audit
Full inventory of accounts, data flows, match rates and quick wins.
Server-side setup
Own sGTM container, Conversion API integration for Meta, Google, LinkedIn. Match rates documented.
Restructured campaigns
Clean hierarchy by funnel stage, naming convention, correct conversion goals.
Creative brief & test plan
Hypothesis-driven creative testing with clear criteria and iteration plan.
Weekly optimisation
Active account management with documented changes and reasoning.
Pipeline reporting
Monthly, in sales language: pipeline contribution, CAC, ROAS per channel — not click volume.
Three performance metrics with real pipeline effect.
Conversion API match rate
Previously 30–50 %. Huge lever for Smart Bidding.
ROAS improvement
First 90 days, no budget increase.
Lead response time
With AI agent for lead qualification connected.
What we use.
What people ask most.
What's the minimum budget for a meaningful setup?
Depends on the channel. In the intro call we share transparently what minimum budget makes sense for your platforms so Smart Bidding learning phases run cleanly.
How long until ROAS improvements are visible?
Tracking improvements within 1–2 weeks, account restructuring 4–6 weeks, creative iteration 6–10 weeks. Full setup effects from day 60–90.
What does your retainer cost?
Fixed price by scope (channel count, spend). Range shared in the intro call.
Can we hire you only for tracking setup?
Yes, as a standalone project. We deliver the setup and you (or another partner) run the ads. Realistic: 4–6 weeks implementation.
Which tracking architecture do you recommend?
Standard: GTM server-container at Stape/Addingwell, GA4 as data source of truth, Conversion APIs for all platforms. BigQuery export when custom analysis is needed.
Does this work in regulated industries?
Yes. Server-side enables data filtering before sending to third parties — often the prerequisite for GDPR-compliant performance marketing in regulated sectors.
Ready to become visible?
30-min intro call on tracking, accounts and pipeline goals.