GEO — Generative Engine Optimization for your brand.
We turn your brand into the recommendation inside AI-generated answers. Not just cited as a source (AEO) but named as a brand — using every knowledge-graph, brand and earned-media lever available today.
While AEO ensures your **content** is used as the source of an AI answer, GEO goes one step further: it ensures **your brand** is named, recommended or compared inside the answer itself — even when the user isn't asking about you directly.
Picture a prospect typing 'Which agency in DACH specialises in AI visibility for SMBs?' into ChatGPT. Three brands are named. In 2026, whose name appears there matters more than any Google ranking on position 4. GEO is the discipline of getting into exactly those slots.
GEO works on two layers at once: the training-data layer (what the model 'learned' from the open web) and the retrieval layer (what it pulls in live when your brand collides with search behaviour). Both need different actions — we run both in parallel.
Why GEO is changing branding in 2026
Classical branding aims for direct perception. GEO aims for indirect recommendation — through an AI your buyer trusts more than any ad. A strong GEO position means: when three brands in your category get named, you're one of them. That's the most valuable marketing position of the coming decade.
Visibility on two layers at once.
Brand knowledge audit
What do ChatGPT, Claude, Gemini and Perplexity know about your brand today? What's wrong, what's missing, what's over- or under-emphasised?
Standardise brand definition
A consistent one-sentence description that appears on the site, LinkedIn, Wikidata, directories and press releases.
Structured & author schema
Organization, Person and Article schemas with clean sameAs links. Models build knowledge graphs across people too, not just brands.
Earned-media strategy
Targeted mentions in sources LLMs weight highly: industry magazines, podcasts, top blogs. Earned beats owned in GEO.
Citation monitoring
Monthly tracking of context: tone, competitor mix, answer type — across all four major models.
Brand stewardship in the world of answer engines — not just on a billboard.
Brand knowledge audit
How your brand is described today across the four major LLMs — including factual errors and critical gaps.
Brand definition toolkit
One-liner, three-liner and 100-word description — for website, LinkedIn, press releases, Wikidata.
Schema implementation
Organization, Person, Service — all with clean sameAs links to LinkedIn, Crunchbase, Wikidata.
Earned-media plan
10–20 prioritised sources where your brand should be mentioned consistently — plus outreach concept.
Wikidata profile
Cleanest source for knowledge-graph models. We build or maintain your Wikidata entry.
Citation monitoring
Monthly report: citation volume, context, competitor mix, tone — across all four models.
Three GEO metrics for the brand.
Recommendation slot
Goal: among the three most-cited brands in your category.
Brand-mention volume
Across 9 months of GEO programme.
Trusted earned sources
External sources LLMs use for your brand description.
What we use.
What people ask most.
What's the difference between GEO and AEO?
AEO turns your content into a cited source. GEO turns your brand into a recommended answer. AEO makes your page appear as the source; GEO makes your brand appear as an example or recommendation in the answer text.
How fast do I see GEO results?
Retrieval effects often 6–12 weeks, knowledge-graph updates 3–6 months, real brand strength in training data 12+ months. GEO is marathon work, not a sprint.
Do I need both — AEO and GEO?
If your brand is young or not widely known: yes. AEO builds the citation channel, GEO builds the brand surface — they reinforce each other.
What does a GEO programme cost?
Fixed prices after briefing. Range depends on brand breadth, languages and earned-media effort — shared transparently in the intro call.
Does GEO work without PR budget?
Limited. Owned levers (schema, Wikidata, glossary) are powerful, but without earned media the knowledge-graph picture stays one-dimensional. We recommend a small quarterly earned-media budget at minimum.
Does GEO work for completely new brands?
Yes, but slower. New brands build knowledge from scratch. The 'training-data layer' typically takes 12–18 months. Retrieval wins come earlier.
Ready to become visible?
30-min intro call on brand position and earned-media options.