AEO — visible in answers from ChatGPT, Claude, Gemini, Perplexity.
We make your content the answer AI search engines cite — with clear content structure, clean schema markup and monitoring that actually measures what's happening.
Answer Engine Optimization (AEO) is the discipline of building content and data structures so that AI search engines surface or cite them as direct answers. ChatGPT, Claude, Google AI Overviews, Perplexity, Microsoft Copilot — they all decide many times a day which sources to use for the answer that lands in front of your customers.
Whoever isn't there is already losing reach today. More than 30 % of informational searches are answered without a click on a classic web result — and that share grows with every model generation. AEO isn't nice-to-have; it's the most important new SEO discipline of the next five years.
Unlike classic SEO, AEO doesn't win with the 'best' snippet but with the most **citable** answer: compact, self-contained paragraphs, clean markup, unambiguous brand definitions and a consistent picture across many trustworthy sources.
Why AEO doesn't replace classic SEO in 2026 — it completes it
Google's AI Overviews measurably displace organic results: top-3 CTRs drop 25–40 % across industries on informational queries. At the same time the share of searches starting in ChatGPT, Claude or Perplexity keeps rising. Optimising only for SEO means optimising for a shrinking world. AEO adds the discipline of being inside the answer — not just in the list next to it.
Citability as the goal, not ranking.
Prompt set & competitor analysis
We define 50–80 real customer questions and test who's currently cited in ChatGPT, Claude, Gemini and Perplexity — including tone and source mix.
Content restructuring
Existing content is rebuilt into answer format: H2 as a question, first 2–3 sentences as a direct answer, FAQ clusters, glossary, comparison tables.
Structured data
Schema.org markup for Organization, FAQPage, Article, Product, Service. Cleanly validated, anchored consistently in the knowledge graph.
Brand consistency
We make sure LinkedIn, Wikidata, industry directories and PR all carry the same clear introductory sentence. That's how models learn your brand reliably.
Monitoring & iteration
Monthly prompt tests, citation tracking per model, brand-mention analysis. We iterate on what's actually being cited.
Tangible levers, not abstract AEO theory.
AEO audit & action roadmap
Where your brand is cited today (or not), and which 5–10 actions deliver the biggest jump.
Restructured top content
Your most important 10–20 pages rebuilt for answer format — content and structure.
FAQ clusters & glossary
Stand-alone citable answer blocks for your core topics, with FAQPage schema.
Schema.org implementation
Clean structured data for full service/product/about areas.
Earned-media plan
Concrete source strategy: where your brand should consistently be mentioned outside your own domain.
Monitoring setup
Spreadsheet or tool integration for monthly prompt tests across all four major models.
Three AEO metrics that mean real pipeline.
LLM citations / month
Median across 9 months of AEO programme.
Brand search lift
Direct brand searches after 6 months — AI builds awareness.
First retrieval wins
Visible in Perplexity & Bing Copilot usually after 4–8 weeks.
What we use.
What people ask us most.
What's the difference between AEO and SEO?
Classic SEO optimises for Google rankings. AEO optimises for content being cited or surfaced as a direct answer in AI search. The two complement each other — AEO doesn't replace SEO, it extends it to the answer layer.
How fast do I see first AEO results?
Retrieval-based models (Perplexity, Bing Copilot, ChatGPT with search) often respond within 4–8 weeks. Training-data effects (e.g. brand knowledge in non-browsing GPT-4) take 6–12 months.
Do I need AEO if my classic SEO works?
Increasingly yes. Our data shows even top-1 rankings lose 25–40 % CTR in 2026 when an AI Overview sits above and you're not cited. Whoever takes the AI Overview slot wins — even without a classic top-3 position.
What does an AEO programme cost?
Fixed prices after briefing — programme and audit variant have different structures. Concrete range shared transparently in the intro call.
How do you measure AEO success?
Three core metrics: LLM citations per month (how often the brand is cited), brand-mention volume (how often it appears in answer context), brand search lift (how many search directly after AI mention).
Does AEO work for very niche industries?
Yes — usually even better. In niches the citation competition is smaller, and LLMs cite specialised sources more often because generic ones aren't enough.
Ready to become visible?
30-min intro call on visibility goals and model focus.