Advertising where your customers now ask.
People who used to search for a service now ask an assistant and get one answer instead of ten links. We explain what paid placements inside those answers are, assess honestly whether the channel is worth it for you, and get you ready.
Searching and asking are two different things. A search engine returns a list and leaves the choice to you. An assistant returns an answer, usually one, sometimes with two or three alternatives. Whoever is not in that answer does not exist for that customer at that moment. That is the real difference, and it is why the channel matters at all.
Providers have started introducing paid placements into those answers, at different speeds, in different formats, and not everywhere in the same country. What is actually bookable at the time of your project is something we check at the start and tell you. We deliberately make no claim here that would be outdated in three months.
So what we offer is not "we run your ChatGPT ads" but the road to it: understanding how your customers ask, checking whether the channel fits you, laying the groundwork without which no placement works, and then starting small and measurable.
Why a paid placement without groundwork fizzles
An assistant only recommends what it can describe. If there is nothing solid about your business out there, no clear services, no clean data, no consistent name across directories, then an ad buys you a mention, not a recommendation. This channel depends on the homework more than any other: get the basis right first, then the budget pays off. Reverse that order and you pay for visibility that convinces nobody.
Understand first, then assess, then test.
Grounding in real questions
We sit down with you in front of the assistants and ask the questions your customers would ask. You see for yourself what comes back, whether your name appears, and who gets named instead.
Fit assessment
Not every business belongs in this channel. We tell you before the first euro whether the effort is worth it, and advise against it when your money is better spent on Google Ads or on your website.
Laying the groundwork
Clear service descriptions, structured data, consistent details across directories. This is the same work that pays off organically, so it earns its keep even if you never book an ad.
Start small, measure
As soon as a format is available to you, we start with a limited test budget and a measurement setup that shows what lands. Only then do we decide about more.
Four building blocks. The first three are worth having whether or not an ad ends up running.
A channel briefing for your team
A plain explanation of how advertising inside AI assistants works, how it differs from Google Ads, and what it cannot do. No jargon, so management can join the conversation.
An audit of your visibility
A documented pass through the common assistants using your customers' questions: what comes back, whether you appear, who gets recommended instead.
A written fit recommendation
A clear statement on whether the channel suits you, with reasoning, including when the answer is "not yet". Plus the alternative we would recommend instead.
Preparation and test setup
The groundwork a placement needs to stand on: content, structured data, clean details. Plus the measurement setup, so a later test can actually be evaluated.
Three commitments instead of three promises.
Fit before budget
Whether the channel suits you, we say before the first euro, and say no when it does not.
Test budget, not an annual plan
A limited test tells you more than any forecast about a channel still in motion.
Measurement from the start
What cannot be measured, we do not book. The setup comes before the first impression.
Assistants we keep an eye on.
What businesses ask us about this.
Can you even advertise inside ChatGPT yet?
Providers are rolling paid placements out in stages, at different speeds and not everywhere at once. What is actually bookable at the time of your project is something we check at the start and tell you, including when the answer is "not yet in your case". The preparation is worth it regardless, because it works organically too.
Isn't this the same as visibility in AI answers?
No, but the two are connected. Visibility in AI answers is the unpaid side: your brand gets named because it fits the question. Advertising is the paid side. Without the unpaid basis, the paid one achieves little, an assistant only recommends what it can describe.
What does it cost?
There are no list prices, because no two projects are alike. In the intro call we clarify scope and effort and give you a realistic range. For the channel itself we set a test budget together rather than signing an annual contract for something still in motion.
And if it turns out to do nothing for us?
Then we say so. You keep the audit and the groundwork; both work without ads. In that case we would show you where the same budget moves more for you.
Ready to become visible?
In the call we look together at what assistants say about your business today.