Newsletter & lifecycle marketing that doesn't land in spam.
We build newsletter and lifecycle setups that build reach and pipeline — without depending on algorithm updates. Klaviyo, Mailchimp or custom stack, GDPR-compliant, with content recipients actually open.
Newsletter is the only marketing channel where nothing sits between you and your audience. No algorithm throttling reach. No platform pivot wiping out 70 % of your audience overnight. A well-tended list is a quiet but hard competitive advantage.
We see two extremes in SMB audits: no newsletter at all (lost asset) or a dusty list with 0.8 % open rate that hasn't seen love in years. Both leak pipeline. We build setups that hold 30–55 % open rates and turn into requests, sales or calls.
Our angle isn't 'send more', it's 'right content, right time, right person'. Lifecycle automation (Welcome, Cart Recovery, Browse Recovery, Post-Purchase, Win-Back) plus an editorial newsletter with consistent cadence — GDPR-compliant, with real tracking.
Why owned audience matters more than ever in 2026
Reach costs on Meta, Google and LinkedIn have risen 8–15 % per year since 2022. Organic reach is increasingly volatile. A 5,000-subscriber list at 35 % open rate delivers 1,750 impressions per send — without ad spend. That's what a maintained email list is worth in 2026: predictable, low-cost reach to your best leads.
Strategy, setup, content, reporting — under one roof.
Audit & strategy
We review your current list (or build it from scratch), define segmentation, ICP-relevant topics and cadence.
Tool setup & GDPR
Klaviyo, Mailchimp, Brevo or custom — including double-opt-in, Consent Mode, tracking, custom domains for clean deliverability.
Lifecycle flows
Welcome, Cart Recovery, Browse Recovery, Post-Purchase, Win-Back — as one cohesive system with clear logic.
Editorial newsletter
We deliver or co-create the editorial newsletter with consistent cadence (weekly, biweekly, monthly) and clear format.
Reporting & optimisation
Open/click rate, conversion, pipeline contribution. Monthly reporting, ongoing optimisation of subject lines, send times, content.
A newsletter machine that produces pipeline continuously.
Audit & setup
Full tool setup, GDPR config, clean deliverability.
Segmentation strategy
Logical segments enabling real content relevance, not blast.
Lifecycle automation
5–8 lifecycle flows tailored to your funnel and business model.
Newsletter templates
Brand-aligned, mobile-optimised templates with clean readability.
Content support or production
Optional: we write or co-write the editorial newsletter.
Monthly reporting
Open/click, conversion, pipeline contribution, deliverability health.
Three newsletter KPIs that pay back.
Open rate
Vs. industry median 18–25 %.
Revenue share from email
In e-commerce setups after 6 months.
Spam complaints
Clean deliverability as standard.
What we use.
What people ask most.
What does a newsletter setup cost?
Fixed prices after briefing. Setup, lifecycle flows and ongoing engagement are calculated separately — range shared in the intro call.
Which tool do you recommend?
For e-commerce almost always Klaviyo. For B2B/newsletter-first Beehiiv or ConvertKit. For classic marketing newsletters Brevo or Mailchimp.
How fast do I see results?
Lifecycle automation pays back in 4–6 weeks. Editorial newsletter takes 3–6 sends to settle.
Do you also do the writing?
Yes — as optional service. We write in your brand voice or support your in-house team with briefing templates and reviews.
What about spam and deliverability?
Clean DKIM/SPF/DMARC, custom domain, engagement-based segmentation. We keep spam complaints under 0.2 %.
How big does our list need to be?
From ~500 active subscribers a structured programme starts paying off. Below that, growth is the priority.
Ready to become visible?
30-min intro call on tools, content and realistic cadence.